The Hard To Kill Collection symbolizes resilience and the strength to overcome adversity. It celebrates the ability to keep progressing—physically, spiritually, emotionally, and mentally—no matter the challenges. Each setback conquered builds confidence, growth, and pride in your journey. Embrace your resiliency and everything you've overcome. It's about constantly evolving and embracing your inner toughness.
Forged through struggle. Sharpened by setbacks. You are Hard To Kill.
You Don't Just Wear The Mindset - You Fuel It!
GBRS Group x BUM Energy
Two forces built on resilience - now in one drop.
Gear up. Crack open. Keep pushing.